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'The newer methods are much more likely to present people with a greater variety of potential partners to choose from.
Many thousands, perhaps millions worldwide, form serious relationships as a result of these methods.
With the market for single nights booming, publishers are taking full advantage with a stack of new books to help you along.
Natalie has long been a fan of The Rules, a book which insists that to snag a man you should not stay on the phone for more than 10 minutes. Rachel Greenwald takes it a step further in her manual, Find a Husband After 35 Using What I learned at Harvard Business School, which sets outs a 15-step programme to snaring your man using 'branding' and 'marketing'. The 51-year-old says the tips are already having an effect: 'I am quite happy and outgoing, so people think I'm content being single, but I'm not.
Another man was politely asking for a woman's email address: 'It would be good to see you again,' he said.
After filling in forms, pairs will be matched and sent to a restaurant for their blind date.At the end of the evening, all the daters will head to the same bar to finish the night off.To make sure things go smoothly, Natalie will be taking tips from her dating books.If the key and lock didn't match, people would chat anyway - and if they didn't want to, then carrying on the game provided an excuse to walk away.Later in the night, with more alcohol consumed, I saw one couple holding up their address books and mobile phones, arranging to meet again.